Planning for the People Who Matter Most

Because caring for family means planning ahead.

For many of us, care starts with Mom, the one who showed up, supported us, and put family first. At some point, the roles begin to shift. The question becomes: how do we care for the people who once cared for us?

It’s a conversation many families put off. Talking about what happens if a parent, spouse, or partner needs care isn’t easy, but waiting only makes it harder.

Long-term care planning isn’t about expecting the worst. It’s about making sure the people you love have options, clarity, and protection when life takes an unexpected turn.

What is long-term care?

Long-term care covers the ongoing assistance a person needs when a chronic illness, injury, or cognitive condition limits their ability to manage daily activities independently. This can include help with bathing, dressing, eating, and mobility. Care may happen at home, in an assisted living community, through adult day programs, or in a skilled nursing facility. Having a plan in place helps ensure those decisions are not left to your family during a stressful time.

What does care actually cost?

More than most people expect. In Ohio, the current average daily cost of a private room in a nursing home is $354 per day, which equals more than $129,000 per year. Without a plan, these expenses can quickly impact savings, assets and the financial legacy you have worked hard to build.

Won’t Medicare cover it?

In most cases, no. Medicare may cover short-term skilled care after a hospital stay, but that coverage is limited. After 100 days in a nursing facility, individuals are responsible for the full cost. Medicaid is available only for those who meet strict income and asset requirements, making it an uncertain strategy for many families.

What are your options?

Long-term care solutions come in several forms. Traditional policies provide tax-free benefits when care is needed. Hybrid options such as life insurance or annuities with long-term care benefits offer added flexibility and can build value over time. The right approach depends on your health, financial situation, and goals. Starting early gives you more choices.

Where do you start?

It begins with a conversation. Sit down with your family and a trusted financial professional to discuss your preferences, including who would provide care, where it would take place, and how it would be funded. Putting a plan in place today can ease the burden on the people you love tomorrow.

Our Croghan Trust & Investment Management team is here to help you navigate your options and build a plan that supports your family, now and in the future.